Animal Cruelty Research Paper Example | Topics and Well Written Essays - 2000 words

Animal Cruelty - Research Paper Example They are beaten, kept in chains, enslaved, etc., and it is basically done for human entertainment. It is an issue since it is directly linked with any purchase behavior exhibited by human beings. Any product purchased by an individual encompasses some form of animal abuse. Animal cruelty is a global issue because overall consumer market demand is directly or indirectly associated with the slaughtering of animals. In the United States as well as across EU states, animal cruelty percentage has increased in recent years. Figure1 states number of animals which are utilized by European countries for their research and development. Similar trends as shown in figure1 is observed across other regions, making animal cruelty a global issue. The target audience of this paper is a young generation or students of schools and colleges. This topic holds significance for target audience since the focus will be on major developments for preventing animal cruelty. Young generation people are considere d to be future of any country and they should be the ones to eradicate such ill-treatment from society. Animal abuse cases have increased over the years and hence this topic is essential in the current context. According to figure2, many animal abuse cases have been closed without any such action and this has increased percentage rate of cruelty. Hence the current world scenario demands further research on this particular area. The increased percentage of animal cruelty cases indicates that there is a need for immediate action.

Medicare Background Term Paper Example | Topics and Well Written Essays - 500 words

Medicare Background - Term Paper Example The plan provided health care to a special group of people, the seniors who were above 65 years of age and to the disables bellow 65 years. Medicare and Medicaid bills were then signed into law and ex-president Truman was the first to register for the program. The scheme has increasingly covered up to 45 million people by 2007. It cost the federal government lots of billions of dollars to give service claims (Merck, 2007). Part A, of the program, covers inpatient medical services including those hospitalized and those in a nursing home in sub-cute status. This category of people had certified work requirement and their contribution to the plan was through payment of Medicare tax deducted directly from the employer. Part B covers outpatient treatments. They pay monthly premiums and gets government subsidy. Part C had an array of health insurance plan from through traditional to network insurance model. Part D was initiated in 2006 and covers outpatients. The benefit here is delivered through plans from the private sector. Enrolment in this part is free just as in part C. (Star, 1982). The Centers for Medicare & Medicaid Services were established to control on administration and the smooth running of the healthcare program. The center was to carry out the nationwide framework to conduct effective background checks on prospective patients who were direct access employees (Theodor, 2000). The employees were beneficiaries of a long-term care plan (LTC.). LTC services included perfect nursing facilities, provision of skilled nursing, home health agency, and providers of personal care services.  

Problem Solving Paper Essay Example for Free

Problem Solving Paper Essay There are many steps in solving any problem at hand. People think that it is an easy process, unfortunately it’s not. A process was created in aiding in overcoming obstacles that may arise whenever an individual has to solve a problem. Solving any problem requires creativity in finding exactly what the challenge is in order to find a remedy to the problem. Throughout this paper, I will discuss the numerous stages in the creative process and select a personal challenge that I had to deal with throughout my life and venture through the creative process in order to solve the problem. Brainstorming is very important when it comes to solving a problem. By brainstorming it allows an individual to have many remedies to a problem no matter how difficult it may be. A person’s mind must be creative but in order for it to accomplish this there must be a challenge. Looking at chapter 5 of the course textbook I found that there are four stages of the creative process which are searching for challenges, expressing the problem, investigating the problem, and producing ideas. Stage one- searching for challenges: Serving my four years in the United States Marine Corps provided me with a challenge when it came to leading and solving problems quickly. One of my personal challenges that I had to deal with was when I was in Manama, Bahrain. I was a team leader with second fleet antiterrorism security team also known as FAST. We were tasked with having to provide security at the United States embassy. Upon arrival I knew that we were going to be faced with some challenges. I was a squad leader in charge of 25 Marines under me. In the military there is no point in planning because at the end of the day  plans fail and a person must improvise. Five days into providing embassy security my guys under me including myself was getting very sick from going outside into the heat and coming back into the freezing air of the embassy. I quickly had to make a decision on what I had to do to solve the problem fast. I set up a three-day post rotation splitting half my guys located at the outside and the other half located at post inside. I did this so it would minimize the exposure to the temperature changes that we were dealing with. A decision had to be made quickly on what needed to be done because protest was taking place outside the walls of the embassy and there could not be a lack when it came to security. Stage two- expressing the problem: For an individual to express a problem it takes a lot. At times it can be very difficult to point out a problem because of fear of getting into trouble. Bringing the issue up of my guys getting sick to leadership was a bit of a challenge because the Marine Corps do not like weak leaders. Leadership expects professionalism out of the squad leaders and they must depend on squad leaders to make good sound decisions. When I looked at the issue at hand it was a no-brainer I knew I would probably look weak but I was making a smart decision. If I wouldn’t had made a decision to prevent my guys from getting sick there would have been a lapse in security and that was an issue that was unacceptable to me and my leadership. Expressing the problem to my leadership gave me the confidence to go through with the plan and feel like I did the right thing. Stage three- investigating the problem: Looking at the problem I knew that it would be easy to implement the fix but I had to see if it was going to actually work. Now that we knew that going in and out of certain temperatures would make people sick we would know how to set up security positions with personnel that was available. The first three days didn’t go so well but after four days I noticed a dramatic difference in in the welfare of my Marines, including me. When I came to my leadership with the problem at hand and proposed the fix, they told me to really look at the problem and see if my plan would work. Upon investigation I concluded that the problem was fixed even though it took a little sacrificing. Fortunately, at the end of the day there was never a lapse in security and leadership was happy. Stage four- producing ideas: When coming up with a solution to the problem I checked with the leadership to make sure it was okay to implement my plan. Leadership told me not to over think the problem at hand, just come up with a quick fix to the problem considering we were only here for six months. Producing many ideas helped me have a choice of what I wanted to do. For an individual to come up with more than one idea gives an individual a broader choice, which makes solving a problem a whole lot easier. Being a leader is not hard to do; it’s about coming up with ideas, implementing them and leading from the front with integrity. Conclusion: Looking at and implementing each stage of the creative process gave me the opportunity to come up with a solution to the problem at hand. Making the right decision was important for me because it showed my leadership that I could perform under pressure. The creative process made me think of many ideas to the problem and what I had to do to fix the problem. If I would not have used the creative process the issue would not have been resolved. When you ask other people what their opinion is on an idea it shows a willingness to fix a problem at hand. Brainstorming is critical because it helps you come up with a solution and gives the individual many ideas on what they can do to fix the problem. Without the critical thinking process it would be difficult when it comes to solving problems. People depend on other people, but as long as you go through the steps of the creative thinking process anyone can find a fix to any problem that they may face in life. References Ruggiero, V.R. (2009). The Art of Thinking: A guide to critical and creative thought (9th ed.). Retrieved from The University of Phoenix eBook Collection database.

Development of New Medicines A History

Development of New Medicines A History AnnaMaria Roca As many diseases were able to be cured due to new medicines, new diseases are soaring such as AIDS. However, peoples lives have expanded all around the world due to so many studies that even included drugs. As strange as it sounds, medical drugs became the new thing to cure certain diseases such as tuberculosis. During the time of the 20th century, the medical advances increased in many areas. The advancement evolved in many areas in biology, chemistry, physiology, pharmacology, and technology. Due to the knowledge that brought to their understanding, diseases got new treatments and cures as more studies grew larger. â€Å"Toward the end of the 19th century the study of herbal, chemical, and mineral remedies (what was called material medica) was transformed into the laboratory science of pharmacology(Planetseed)†. Plant drugs such as opium were being analyized and examined. After a while, it was ready to be manufactured due to researchers becoming comfortable of their knowledge about the drugs. The pharmaceutical industry was marketing these products near the start of the 20th century. This is when aspirin was invented as the company Bayer used a systematic chemical named acetylsalicylic acid. Paul Ehrlich studied in pharmacology and created the first effective treatment for syphilis. He manufactured the arsenic-based compound Salvarsan in 1909. Ehrlich also created the word â€Å"chemotherapy† and due to that, formed the first antibiotic drug. Later on, a guy named Gerhard produced the first useful sulfa drug which is also an antibiotic. This was used to treat streptoccal, strep, and diseases, including meningitis. Even though viral diseases weren’t being cured by antibiotics, antiviral vaccines did. Smallpox and polio were important to the vaccines that cured them. Polio, which is mainly a disease of childhood, causes paralysis. Jonas Salk and Albert Sabin were two scientist that worke to develop a polio vaccine. However, two different versions of this vaccine were developled, which were brought into the world in the mid-1950s. Salk’s developed the vaccine that was used on the deadly virus, while Sabin’s was used on the live one. Both that were used resulted in success. Polio was mostly put to rest by the end of the 20th century. In the 1920s, Alexander Fleming studied mold samples and found something that could be very important in the medical field. Mold was growing on bacteria samples which killed them. He recognized the mold as penicillin. During World War II, they used this with their extended research on injured soldiers to test it out the new drug. It proved very effective against anthrax, tetanus, and syphilis. This was also the first drug that worked against pneumonia. â€Å"Antiretroviral drugs were developed in the 1980s to combat AIDS. (Retroviruses are a class of virus.) Viruses mutate so quickly, however, that developing antiviral (and antiretroviral) agents has proved very difficult (Planetseed)†. So due to this, the multiple studies and hard work to develop a vaccine for malaria and AIDS are unsuccessful. Other antiviral vaccines were also developed to cure measles, chickenpox, and influenza. Vaccines against human papillomavirus and shingles became available in 2006. The first antiviral drug in the 1970’s were acyclovir that helped against some forms of herpes. However, this doesn’t cure herpes but its useful for not breaking out in herpe sores or blisters. Researchers have used many different approaches to develop drugs for patients. One major revolution in treating illnesses was a new understanding of theimmune system. The advancement in immunology has brought progress to all of the autoimmune diseases. The autoimmune diseases include type 1 diabetes, lupus, muscular dystrophy, and rheumatoid arthritis.the research has led to the development of immunotherapy. That would the use of drugs to modify the immune system. As immunosuppressive drugs help treat autoimmune diseases, it also is a great success in the area of organ transplantation. First transplant to occur where the kidneys and then soon later become the first heart transplants. However, those patients didn’t survive that long due to their body’s immune system rejecting the new organs. Cyclosporins was then created as the first effective immunosuppressive drug to fix that problem. This advanced even further for todays modern surgery that allows any organ of the human body to be transplanted from one individual to another. AIDS brought the science of immunology to new studies. AIDS was considered a death sentence since it destroy s the immune system as it resists infection. However, antiretroviral drug treatments extends the lives of individuals for years who are infected for many years, but it still doesn’t have a real cure. Studies in the immunological medical search also dealt with genetics. The body’s cells and organisms that could infect it were studied. They then understood the roles of genes, the chromosomes and cell metabolism. Deocyribonuclei acid, also known as DNA is located at the core of the chromosome. After the study of the body’s cells, the biggest breakthrough then happened. A biochemist Frank Crick, and biologist James Watson were able to interpret the structure of DNA and were then able to use it in medicine. They found out that many diseases can be drawn to genes or defective chromosomes. Due to these findings, it is now possible to be tested for diseases like cystic fibrosis, huntingtyons chorea and forms of breast cancer. Genetic engineering even allows us to generate new drugs such as insulin, interferon, human growth hormone, and other hormones used to stimulate blood cell production. Physicist Wilhelm Conrad Roentgen discovered X-rays and made it capable to look at the internal organs of the body. This resulted in easier diagnoses for broken bones, cancer, and other diseases. Later on a physiologist, invented the first electrocardiograph. This was used for people with heart problems which the device was used to record electrical activity of the heart muscles. Tubes were then used to drain fluids or used to put in medicine were put into the heart and liver. The technologies that were discovered were ultrasound imaging, computerized tomography scans, positron emission tomography scans and magnetic resonance imaging. X-rays are a form of radiation which you would consider very dangerous to the body. After a while Radiologists realized that x rays were a form of radiation and are very dangerous to the body which resulted in them now using the lowest doses possible. They also became more knowledgeable about the use of X-rays to destroy unwanted cells. Radiation has become a treatment for cancer. Technology also helps people who need surgery. It allows the surgeon to look into further of the body which also allows radical invasive surgeries. Flexible endoscopes also became useful for hernias, gall bladders, kidneys, and knees. It is based on a fiber optic technology which is used for a keyhole surgery. It is a scope that has a laser which can cut like a sharp knife which makes a tiny incision. During the mid 20th century, a heart-lung machine was manufactured. It keeps patients alive by maintaining blood circulation while a surgeon is operating on an unbeating heart. Artificial organs are also a development that became useful for many individuals. Due to the fact that there aren’t enough organs for people, artificial organs help them to survive until one is found for them. Hemodialysis which was developed by a scientist named Willem Kolff. It helps patients live longer with kidney failure. Missing limbs were also being helped due to the development of prosthetics. Artificial limbs use to be made of metal and wood which later on turned into plastic that was developed in the mid-20th century. â€Å"But now, advanced materials, such as carbon fiber, high-tech plastics and metals, have enabled researchers to create devices that operate by electronic attachment to the muscles(Planetseed)†. In otherwords, Individuals lives have expanded all around the world due to so many studies of different things. The medical advancement evolved in many areas in biology, chemistry, physiology, pharmacology, and technology. Due to the knowledge that brought to their understanding like the medical drugs becoming a factor of helping people. As the studies grow, the more treamtns and cure grow because that is the key factor to it all. Studying and learning and eventually achieving what you’ve been working hard for doesn’t only help yourself but other lives as well. WORKS CITED: 20th Century Medical Advances | History of Medicine | PlanetSEED. 20th Century Medical Advances | History of Medicine | PlanetSEED. Web. 18 May 2015. Parker, Steve. Medical Advances. Austin, Tex.: Raintree Steck-Vaughn, 1998. Print. Fong, Kevin. Extreme Medicine: How Exploration Transformed Medicine in the Twentieth Century. 2014. Print.

Private Schools vs. Public Schools :: Private Schools vs. Public Schools

The first position of chapter three is supportive of private schools. This position feels that private schools prevent the public schools from having a total monopoly over education by offering the community an alternative choice. This choice also produces competition with public schools for student enrollment. This position views public schools as something a student must accept as the only option if his or her parents can not afford a private school education. This is an obvious short coming to private schools, since they do not operate on the taxpayers' funds. However, some private schools do provide scholarships to poorer families. However, one distinct advantage of private schools is their abilities to satisfy their students' special needs. A military academy, for example, provides the strict discipline that some students need. Basically, a private school works for the students' desires, while a public school demands that its students work for their designated needs. The intellectual climate at a private school is more academically oriented than public schools. Private education provides students with a broader education that accepts diversity. Public education, however, does not have as much diversity due to strict public control that tries to avoid offending others. Private schools are considered to be more experimental because they try and accept new ideas faster. The American public generally seems to support private education, according to this position.   Ã‚  Ã‚  Ã‚  Ã‚  The second position of chapter three favors public schools. This position feels that private schools are an unnecessary burden and expense to the public. Private schools have the tendency to tarnish the image and reputations of good public schools. Magnet, or theme-oriented, schools are public schools that provide various, specific programs of study for their students to choose from. An example of a magnet school is the dance school on the television program Fame. Despite some criticism, public schools are still a strong force in America. This is in part because public schools bring together different races into one school building. Private schools are intended for the wealthy, according to this position. The isolation created by a wealthy-only atmosphere prevents students from being exposed to reality. A controversial topic regarding private schools is that parents can obtain vouchers to send their children there. This is another free ride for the wealthy, the very people who do not need governmental assistance. Overall, this position views private schools as privilege available and dedicated to the wealthy.   Ã‚  Ã‚  Ã‚  Ã‚  My personal opinion of chapter three favors private education. Despite the fact that I attended a public school, I feel that private schools have as much right to exist and operate as do public schools.

Internet Censorship Essay - Censoring the Internet -- Argumentative Pe

Censoring the Internet      Ã‚  Ã‚  Ã‚   From music to television, censorship has played a major role in how the public is exposed to certain material. Now that our world is entering into a new technology era, the Internet is now in the middle of the censorship issue. Internet access is now one of the fastest ways to communicate with others, obtain information on virtually anything, and purchase items without having to leave your home. As more and more people get connected to this cyber superhighway, concern for the content of material has become a big issue. Since so many children are exposed to the Internet, some material should not be accessible with a simple click of a mouse. In order to protect our younger people from being exposed to mature and explicit material over the Internet, these sites should have a warning posted before one can go into the site.    Since putting such material on the Internet is protected by the first amendment, the federal government cannot stop graphic data from being distributed in such a way. Although the government cannot stop the distribution, members of Congress and the House of Representatives are working on bills that will filter out such si... ...not for children.          Works Cited Grace, Kevin Michael. " Sex-Floggers". Newsmagazine. 12 Dec. 2000. 43. Academic Search  Ã‚  Ã‚  Ã‚   Elite Online. EBSCOHost. 2 Feb. 2001. Rogers, Michael and Norman Oder. "PA House Passes PL Filtering Bill." Library Journal. Dec. 2000. 18. Academic Search Elite. EBSCOHost. 19 Feb. 2001. Santorum, Rick. " Bill to Protect Children from Pornography on the Internet Signed into Law Today Communities Will Have Flexibility to Develop Their   Own Internet Use Policy." FDCH Press Release. 12 Dec. 2000. Academic Search Elite. EBSCOHost. 19 Feb. 2001.

Case study in marketing Essay

By the end of your reading, you should be able to answer the following questions: 1. What do you understand by the term Corporate Social Responsibility (CSR)? 2. Explain two actions that Amway and its IBOs are currently taking that involve CSR. 3. Analyse the key ingredients in Amway’s CSR strategy. Show how the strategy is designed to translate the vision into practical steps on the ground. 4. Recommend ways in which Amway could enhance and develop its impact on making every child matter. Introduction Corporate Social Responsibility (CSR) means businesses and organisations working responsibly and contributing positively to the communities they operate in. It involves working with employees, their families, the local community and society at large to improve their quality of life. Companies that operate in a socially responsible way strengthen their reputations. In business, reputation is everything. It determines the extent to which customers want to buy from you, partners are willing to work with you and your standing in the community. The company  Amway is one of the world’s largest direct sales organisations with over 3 million Independent Business Owners (IBOs) in over 80 markets and territories worldwide. It is a family-owned business with a strong emphasis on family values. Its IBOs are often couples. Many of these are raising families. They therefore have a strong bond with children. These families are more than happy to partner with Amway, who, as part of its Corporate Social Responsibility strategy, works with UNICEF, the United Nations Children’s Fund. As a family company, Amway is committed to playing a part in improving the lives of children in need across the globe. In this way, the company is able to show its commitment to the support of global causes. Amway defines a global cause as ‘a social issue affecting many people around the world engaged in a struggle or plight that warrants a charitable  response’. This case study shows how Amway is a business that does more than provide customers with good quality products. It shows the practical realities of Amway’s global commitment and how it plays a key role in the communities in which it operates. Growth and responsibility An understanding of how Amway operates as an organisation gives a clearer picture of the contribution it can make to help children in need across the globe. Amway’s vision is to help people live better lives. It does this every day by providing a low-cost low-risk business opportunity based on selling qualityproducts. What does Amway do? Amway distributes a range of branded products. These products are sold to IBOs worldwide. The IBOs are Amway’s links with consumers and the communities in which they operate. The IBOs are self-employed and are highly motivated. They work within the guidelines of Amway’s Rules of Conduct and Code of Ethics, which are about being honest and responsible in trading. IBOs sell to people that they know or meet. They can introduce others to the Amway business. Typical products that IBOs sell include: personal care – fragrances, body care skin care and cosmetics durables such as cookware and water treatment systems nutrition and wellness products such as food supplements, food and drinks. IBOs play a key part in helping Amway to deliver its Global Cause Programme. In order to give many of the world’s children a chance to live a better life, Amway launched the global One by One campaign for children in 2003. The One by One programme: helps Amway to bring its vision to life declares what the company stands for builds trust and respect in Amway brands establishes Corporate Social Responsibility at a high level. Amway encourages staff and IBOs to support its One by One campaign for children. Since 2001, Amway Europe has been an official partner of UNICEF and has been able to contribute over â‚ ¬2 million (about  £1.4 million). The focus is on supporting  the worldwide ‘Immunisation Plus’ programme. This involves, for example, providing measles vaccines to children across the globe. The ‘Plus’ is about using the vehicle of immunisation to deliver other life-saving services for children. It is about making health systems stronger and promoting activities that help communities and families to improve child-care practices. For example the ‘Plus’ could include providing vitamin A supplements in countries where there is vitamin A deficiency. Since 2001, Amway and its IBOs across Europe have been supporting UNICEF’s child survival programme. The need is great. One out of ten children in Kenya does not live to see its fifth birthday, largely through preventable diseases. Malaria is the biggest killer with 93 deaths per day. Only 58% of children under two are fully immunised. The work of the One by One programme is illustrated by a field trip undertaken by Amway IBOs to Kenya. The IBOs travelled to Kilifi in 2006 to meet children and to find out what the problems are in various communities. They act as champions spreading the message throughout their groups. In Kilifi, the focus is on trying to reach the most vulnerable children and pregnant mothers. The aim is to increase immunisation from 40% to 70%. Other elements of the programme involve seeking to prevent the transmission of HIV/AIDS to infants. As the Amway organisation grows and prospers, it is able through CSR actions to help communities to grow and prosper too. Developing a strategy A strategy is an organisational plan. Implementing a strategy involves putting that plan into action. In other words a strategy shows how a business will achieve its goals. The strategy thus enables an organisation to turn its values into action. Values are what a company stands for. An important value for Amway is being a caring company. Amway believes in demonstrating this caring approach and this is why it has partnered with UNICEF. All Directors design strategies for the whole of an organisation. Effective strategies involve discussion and communication with others. The views of IBOs are influential in creating strategies for Amway. Amway’s strategies for corporate social responsibility are cascaded through the organisation as shown below. Amway’s Global Cause strategy involves creating responsible plans that make a difference. However, the strategy is flexible. In shaping the strategy, research was carried out to find out which global causes IBOs support. The results showed that many favoured a cause that helped children. There was a clear fit between Amway’s aims to help children and UNICEF’s ‘Immunisation Plus’ programme for children. Objectives From the outset, Amway set out some clear objectives for its strategy. These were to: build loyalty and pride among IBOs and employees enhance Amway’s reputation as a caring organisation  make a real difference to human lives. Child mortality is particularly high in developing countries because of infectious diseases. Many children could still be alive if they had been vaccinated. For under  £12 a child can be vaccinated against these diseases and has a fighting chance to reach adulthood. UNICEF’s world child ‘Immunisation Plus’ programme is a fitting focus for the activities of Amway UK and its IBOs. The UK initiative is part of a European-wide fundraising campaign for children. It recognises the importance of building good working relationships with UNICEF in each market in order to launch fundraising programmes through Amway’s IBOs and their customers. The objective is to raise â‚ ¬500,000 (about  £350,000) every year until 2010 across Amway Europe. In 2005 Amway UK’s partnership was deepened through becoming an official Corporate Partner of UNICEF UK. The Corporate Partnership is a closer longer-term relationship which benefits both partners. Working together the two parties raise money for UNICEF. Identifying stakeholders  Amway’s Corporate Social Responsibility strategy has been developed with the interests of the followingstakeholders in mind: Communicating the strategy  Good, clear communication is essential in making sure that the CSR strategy relates directly to the company business objectives. Communication also helps in putting the strategy into practice. A number of communications media are used: 1. Face-to-face communication: Regular meetings take place between UNICEF, Amway and its IBOs. Through meetings with UNICEF staff, Amway is able to discuss the vision and objectives. It then passes the message on by meeting with IBOs. In 2005 the two organisations arranged a joint briefing day for  IBO Leaders. They were able to hear firsthand experiences from UNICEF staff about their roles and UNICEF’s work as well as where the money goes. 2. Printed material: Amway produces a monthly magazine for all IBOs called Amagram. 3. Public relations materials are also important, particularly at launch events for the initiative (e.g. in Milton Keynes in 2006). 4. Email communication: Email is very important in the company – it plays a significant part in keeping IBOs up-to-date. 5. Online activities: There is a micro-site dedicated to the Amway UK/UNICEF partnership on the UNICEF UK website. Fundraising Amway Europe provides support for fundraising to the extent of â‚ ¬500,000 (about  £350,000) per year through selling items such as: greetings cards multi-cultural gifts and cards stationery and wrapping paper toys for children. However, Amway UK’s support goes well beyond these activities. In addition, it involves staff fundraising events and raffles organised by the IBOs. UNICEF attends IBO major events (usually supported by 1,000 or more IBOs) where requested. A UNICEF stand outlines the work with speakers, literature and merchandise. Conclusion Amway is a family business with family values. Its IBOs are people who want to make a difference to the communities in which they operate and to the wider world community. This is Corporate Social Responsibility (CSR) in action. The clue to Amway’s success is the careful planning of its strategy and its involvement with manystakeholders in getting the strategy right. Of course, it is early days in the latest chapter of a strong relationship between Amway and UNICEF. Evaluation is taking place to measure the success of the initiative in terms of meeting fundraising goals. Customer research is carried out to test customers‘ views on the relationship and to find out how aware the general public is about what Amway is doing in the field of CSR. Sample study questions 1. What do you understand by the term Corporate Social Responsibility (CSR)? 2. Explain two actions that Amway and its IBOs are currently taking that involve CSR. 3. Analyse the key ingredients in Amway’s CSR strategy. Show how the strategy is designed to translate the vision into practical steps on the ground. 4. Recommend ways in which Amway could enhance and develop its impact on making every child matter.